Statewide Marketing Campaign & Materials
- ITA'S "APTA Adhweel Grand Prize Award" Winning Campaign Materials (in MicroSoft Word format):
- Indiana Public Transit Annual Report published by the Indiana Department of Transportation
- Indiana Public Transportation Needs Assessment (1999), can be obtained by contacting Marcy Gardner, INDOT, Public Transit Section at (317) 232-1482.
- American Public Transportation Association provides access to marketing materials published by APTA (keyword Marketing), including "Try Transit Week" and "Your Ride is Here" promotional materials. Further, APTA is promoting a coordinated marketing effort at the national level: Public Transportation Partnership for Tomorrow.
- Transportation Cooperative Research Program includes the following free publications which can be ordered from the website:
TCRP Report 51 - A Guidebook for Marketing Transit Services to Businesses
TCRP Report 50 - A Handbook of Proven Marketing Strategies for Public Transit
TCRP Report 63 - Enhancing the Visibility and Image of Transit - Colorado Marketing Cookbook-Recipes for Success, includes a marketing checklist, statewide campaign materials, and community survey. Contact Tom Mauser, Colorado DOT, at (303) 757-9768 for more information.
- Wisconsin Marketing Kit-Your Ride is Here, includes workbook, video, radio, print, clip-art, and customer service driving training video. Contact Dick Martin, Wisconsin DOT, at (608) 267-6748.
- West Virginia Transit Manual-Marketing Ideas to Get You There, includes passenger and employee relations, ride guides, community outreach, public relations, sales promotions, paid advertising, publication design, video and radio spots. Contact Cindy Fish, West Virginia DOT, at (304) 558-0174.
- Strategic Marketing for Non Profit Organizations, Philip Kotler and Alan Andreasen, 1995.
- Transit Leaders Tomorrow Speakers Kit from National RTAP. Transit career presentation geared toward 3rd/4th graders includes Powerpoint presentation and bus bank giveaway. Limited quantities are available from Indiana RTAP (800) 334-3554.